Critical Factors for Malaysian Young Consumers’ Buying Decision on Green Products

Factors that Influence the decision when buying second-hand products!

Green: Marketing, Products and Consumers

The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products and green consumers. Nowadays, awareness on different environmental problems increased significantly and it is of global concern to reduce negative impact on the environment. In relation to this, there has been a change in consumption patterns. As a result, a new segment of consum...

Factors Affecting Buying Behaviour of Rural Consumers

Present study aims at identifying the factors affecting buying decisions of rural consumers and whether importance of these factors varies with age and income of respondents. Study identified the eight factors i.e. price, quality, warranty, advertisement, brand, friends recommendations, family members recommendation and packaging which rural consumers consider while making purchase decisions. I...

Factors Affecting Buying Behavior of Consumers in Unauthorized Colonies for FMCG Products

Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody’s life every day. With changing profile and mindset of Indian consumers, this sector has a constructive potential in the form of semiurban, urban slums and emerging rural segment. In coming years, with rapidly changing socio – economic landscape, bottom of pyramid will be the fastest growing consum...

Factors Affecting Mobile Handset (MH) Buying Decision: An Empirical Study

Mobile technology is getting changed very fast in commensurate with other technological hyper changes. Buyers’ expectation from a new cellular phone is also changing over time. Producers, thereby, have to keep themselves abreast of changes in customer taste and preferences to attract, capture, grow, and retain both existing and potential customers. This study is set to measure factors affecting...